Brief: Take an existing social presence and increase its following but most importantly, its engagement with the audience.
Delivery: Create conversation that is guided by social, cultural and lifestyle trends. Extend opportunites to engage with existing and potential consumers by moving from transactional exchanges to aligning the brand values with their own.
Example: Instagram New Year's Day Post
Happy New Year Everybody! ⠀
What are your goals for this brand spanking new year? How about taking in as much as possible? Or to enjoy every moment with the people and pets you love? Or simply remembering to just, breathe.⠀
Feel free to share your New Year Goals below.⠀
#goals #newyearnewme#newyearsresolution #wellbeing#mindfulness #justbreathe